Most modern businesses use a wide range of marketing tools. They do so because they know that it allows them to reach people from different walks of life. This is important for most firms. Even those who have a core demographic will advertise in a multitude of ways. They realize that not everyone will see an advertisement they put in a newspaper or find their website. Mixing up how and where they advertise helps firms to come up with fresh campaign ideas. However, one form of marketing that is under utilized by many firms is shopping cart ads.
Simply put, these are print ads that are attached to supermarket shopping carts. They can also be posted on shopping carts used by people in DIY stores and big clothing stores.
Why shopping carts are an effective way to advertise
The good thing about this form of advertising is that practically any kind of firm can use it. If the product or service you sell is suited to billboard or print advertising, shopping cart ads will work well too.
Shopping cart advertising can be done on a local scale or on an international scale. Some advertising agencies even have deals with multinational firms who accept this form of advertising. This form of advertising provides good value for the money. It is not expensive to set up a campaign, and your advertisement will be seen by literally hundreds, or even thousands of people in a matter of just a few days.